New Balance Shoe Display
From a design concept by Mother New York, 4274 acted as design production consultant for a New Balance Lifestyle shoe display system that will be rolled out nationwide. The first gondola unit, designed and built in less than three months, uses an LED lighting system and two-way mirrors to create a "discovery box" that cycles illumination on three shoes concealed within. Components also include custom accessories, powder-coated pegboard, integrally colored MDF, and a display case that communicated New Balance's shoe construction techniques.